Coffee Subscriptions

Coffee subscription services deliver freshly roasted beans directly to consumers on a weekly, fortnightly, or monthly basis. Belgian operators include MOK, Caffenation, OR Coffee, and Normo. Key variables: whole bean vs. ground, single origin vs. blend, roast profile preference. Subscriptions accelerate the specialty market: subscribers consume 25-40% more specialty coffee than non-subscribers and score higher on coffee literacy tests. A significant driver of direct-trade relationships between roasters and producers.